![[img]](/images/stories/home11.png)
corporate design (CD)
rise to the top
We analyze the resources and philosophy of your company to create an individual design that perfectly fits to your activities and targets.
Neuro-marketing studies have proved that we subconsciously choose the product with the better design.
neuromarketing
The effect of the brand
if we hear for example the phrase "you're beautiful" this informations takes about 1 second. In this second we process 11 million impressions, but only 40 of them get into the working memory. The rest ist processed unconsciously. In this way also works brand communication.
With neuromarketing we use codes (language, story, symbolism, sensors) to activate the unconscious part of the information process.
language
the language consists explicit and implicit elements like for example the sound of the word.
story
through stories are implicit, culturally learned meanings conveyed. This communi- cation is far beyond the obvious and explicit.
symbolism
Culturally learned meanings are particularly efficent conveyed through symbols. In this way the conduct program in the autopilot can be accsessed directly.
sensors
A brand needs to convey the same message to all the senses. This is how the maximum effect of communication can be produced.
